Marketing Strategies

Why is Customer Feedback so Important for the FinTech Industry?

If Customer Feedback metrics are such a universal focus for PMs, can they still be improved? Yes (but with analytics).

Why Is Your Crypto App Not Measuring NPS® (Properly)?

NPS measures not just loyalty but retention with advocacy. Learn why and how adding it to your strategy can save you clients —and money.

Feature-bundling for the Save: Why a Data Point-based Invoice Makes Sense

Stop worrying about how many users you have or how many features you use and get your product analytics costs under control.

It's Not Just About Customer Retention, It's About Customer Loyalty

The answer to the 5 questions you always had about building a comprehensive customer loyalty strategy.