Testing and Launching Apps with Analytics: A 9-step Guide for Product Managers
Create smarter, insight-powered strategies that will guide you when you test and lunch any app, in any life cycle.
Bringing Users In: How Voice of the Customer Can Change Your Product’s Development
VoC is the key input needed at every stage in the life cycle of your product. Discover the what, the how, and the why behind it.
4 Types and 20 Examples of Survey Questions to Ask Your Customers and Improve Your App
Getting the right insights is not hard when you know what, when, and how to ask things. Start building stellar surveys now!
User Profiles Are Indispensable to Great CX (and They Must Be Privacy-Compliant)
Understand your users individually, create data-driven customer journeys, and empower your teams, all from one place.
The Key Metrics That Fintech Product Managers Can’t Live Without
You too can discover which data-driven metrics to look for, where to find them, and how to convince your team of their importance.
Why Is Your Crypto App Not Measuring NPS® (Properly)?
NPS measures not just loyalty but retention with advocacy. Learn why and how adding it to your strategy can save you clients —and money.
The Dark Truth Behind Session Recording
Basing your product analytics strategy on screen recordings may backfire and end up costing you money or worse - your users’ trust.
The Role of Customer Experience in Digital Transformation
Digitalization is accelerating like never before. But can organizations keep up while exceeding their digital-first customers’ expectati