---
title: "The Customer Journey KPIs You Need to Know · Countly"
description: "Only when you put together informed strategies can your organization leap forward toward success. How? Using this infographic."
url: https://countly.com/blog/customer-journey-kpis
last_modified: 2026-11-10
---

Blog Perspectives

# The Customer Journey KPIs You Need to Know

Only when you put together informed strategies can your organization leap forward toward success. How? Using this infographic.

Countly Team Countly

22 March 2022 · 1 min read

The KPIs that apply to each product are as different as products come. There are infinite variables that come into play when determining what exactly a KPI should be.

Because these KPIs are centered around customer journeys, they are all user-based and purposely omit technical-based KPIs (such as crashes or errors).

In many articles from our Blog, we have covered what makes a strategy a good one when understanding and choosing relevant metrics to form KPIs based on product analytics. In this article, we explore the KPIs crucial to creating a satisfying and engaging customer journey.

Given the multiplicity of metrics that can build your KPIs, we will be breaking them down based on AARRR stages, namely:

- Acquisition
- Activation
- Retention
- Referral
- Revenue
Perspectives

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