--- title: "Introducing Journeys. A Revolution in Digital Analytics" description: "We’re launching our most significant release to date, featuring two transformative tools - Journeys and Content Builder." url: https://countly.com/blog/introducing-journeys-a-revolution-in-digital-analytics last_modified: 2026-11-11 --- [Blog](https://countly.com/blog) Product & company # Introducing Journeys. A Revolution in Digital Analytics We’re launching our most significant release to date, featuring two transformative tools - Journeys and Content Builder. Miroslav Kaleta Go-to-Market Manager, Countly 3 March 2025 · 2 min read Today, we are thrilled to unveil what our CEO Onur Alp Soner calls "not just a new version, but a new path forward" for Countly. As a leading digital analytics platform, we’re launching our most significant release to date, featuring two transformative tools - Journeys and Content Builder - crafted to redefine how you engage and personalize experiences for your customers. ## Journeys: Orchestrating Personalized Experiences With Journeys, we’re introducing a powerful way to visually design and trigger tailored customer experiences based on specific actions or conditions - like a plan upgrade, a survey response, or an app crash. With Journeys, we can truly personalize each customer's experience, as we harness analytics data dynamically within a single dashboard. We’re already planning to elevate Journeys further, adding capabilities like remote config customization, dynamic event triggering, and webhooks to connect seamlessly with your external systems. This means we’ll not only respond to your data but also generate valuable insights for you. ## Content Builder: Crafting Seamless Messaging Alongside Journeys, we’re introducing Content Builder - a flexible tool that enables us to create fully customizable in-app messages for you. Supporting iOS, Android, Flutter, React Native, and web applications from day one, we provide interactive layouts, action buttons, and localization options. While it starts with [in-app messaging](https://countly.com/glossary/in-app-messaging), our vision is to expand it to surveys, push notifications, and emails, offering you a unified content hub within Countly. ## A Unified Platform Enhanced by AI This release represents a bold step for us, merging our robust analytics engine with action-oriented features into a singular and very powerful place. With AI enhancements on the way, we’re poised to make data-driven [personalization](https://countly.com/glossary/personalization) smarter and more intuitive for you. We’re rolling out Journeys and Content Builder now in Countly Flex and to our Countly Enterprise customers. “A strong data engine combined with a powerful action engine, all enhanced by AI, will transform the digital experiences we create for your customers.” - Onur Alp Soner, CEO at Countly. This is just the start for us at Countly as we pioneer the future of digital analytics and customer experience for you. ### Key highlights in Countly 25.03: - Introducing the new [Journey](https://support.countly.com/hc/en-us/articles/17072475592988-Journey) and [Content Builder](https://support.countly.com/hc/en-us/articles/17072500159388-Content-Builder) features - Changed our data model to have only a single collection for events. For the full list of changes, have a look [here](https://support.countly.com/hc/en-us/articles/15617499836316-Migration-Guide-for-version-25-03) - Lots of UI improvements throughout our dashboard - Added support for MongoDB 8, support for NodeJS 20; check out our upgrade guide [here](https://support.countly.com/hc/en-us/articles/360037443652-Upgrading-the-Countly-Server) - Adding support For [SingleStore Kai](https://www.singlestore.com/connectors/kai/) as an option for the database For a full list of changes, check out our [changelog](https://github.com/Countly/countly-server/blob/master/CHANGELOG.md#version-2503). Product & company [All posts](https://countly.com/blog) [Start free trial](https://flex.countly.com/#/account/create) ## Read next [21 March 2025 · 4 min read Countly 25.03 - A Deep Dive into the Latest Release](https://countly.com/blog/countly-25-03-a-deep-dive-into-the-latest-release) [26 November 2024 · 4 min read Introducing Countly Flex: A Conversation with Onur, CEO of Countly](https://countly.com/blog/introducing-countly-flex) [12 May 2025 · 9 min read Choosing the Right Digital Analytics Tools in 2025](https://countly.com/blog/digital-analytics-tools) ## Latest [11 November 2026 · 5 min read Countly vs Amplitude (2026): the self-hosted alternative, compared](https://countly.com/blog/countly-vs-amplitude) [4 November 2026 · 4 min read What is Countly 27? A new chapter in private product intelligence](https://countly.com/blog/what-is-countly-27) [15 September 2026 · 7 min read Your analytics platform is part of your attack surface](https://countly.com/blog/your-analytics-platform-is-part-of-your-attack-surface)