--- title: "Infographic: Product Analytics Maturity in Only 4 Steps" description: "Go beyond merely collecting user data. Start making data-driven decisions and creating innovative digital customer journeys helped by this infographic." url: https://countly.com/blog/product-analytics-maturity last_modified: 2026-11-11 --- [Blog](https://countly.com/blog) Perspectives # How to Achieve Product Analytics Maturity in 4 Steps Go beyond merely collecting user data. Start making data-driven decisions and creating innovative digital customer journeys helped by this infographic. Countly Team Countly 29 September 2022 · 1 min read “What should you and your business focus on when trying to create better customer journeys and beat the competition?” That was the question we asked Countly data captains (also known as Countly customers) when trying to determine how well they collect customer experience metrics and how well they were using that data to make data-driven decisions. ## The Four Stages of Product Analytics The responses we gathered indicated four uniquely distinct stages in their digital transformation and organizational growth. By understanding what the characteristics of each stage are, we - and ultimately, you - can determine what the ultimate goal is and how crucial and instrumental [product analytics](https://countly.com/glossary/product-analytics) are to getting there. Download a free copy of our report, but also map and understand where your organization fits based on the following graph. Make sure to keep it handy as your product evolves and your analytics needs increase. And never forget how much value using a [360-degree product analytics platform](https://countly.com/) has to create data strategies that improve customer experience and drive trust. Download and keep this handy! Perspectives [All posts](https://countly.com/blog) [Start free trial](https://flex.countly.com/#/account/create) ## Read next [4 May 2023 · 6 min read The Ultimate Guide To Choosing The Right Product Analytics Tool](https://countly.com/blog/product-analytics-tools-guide) [20 April 2023 · 7 min read How To Improve User Engagement And Retention With Product Analytics](https://countly.com/blog/product-analytics-customer-retention) [10 August 2023 · 4 min read A Guide to Mobile Analytics: Components, Techniques and Best Practices](https://countly.com/blog/mobile-analytics) ## Latest [11 November 2026 · 5 min read Countly vs Amplitude (2026): the self-hosted alternative, compared](https://countly.com/blog/countly-vs-amplitude) [4 November 2026 · 4 min read What is Countly 27? A new chapter in private product intelligence](https://countly.com/blog/what-is-countly-27) [15 September 2026 · 7 min read Your analytics platform is part of your attack surface](https://countly.com/blog/your-analytics-platform-is-part-of-your-attack-surface)