---
title: "Eventpedia case study: event app analytics · Countly"
description: "How Eventpedia turns event app behavior into intelligence its clients can act on"
url: https://countly.com/customers/eventpedia
last_modified: 2026-11-11
---

Customer story · Event technology

# Eventpedia

How Eventpedia turns event app behavior into intelligence its clients can act on

## Challenge

- Conference and association clients needed behavioral analytics, and Eventpedia lacked the infrastructure.
- A SQL Server setup was prohibitively expensive for millions of rows of attendee interaction data.
- No visibility into feature adoption, sponsor ROI or roadmap priorities.

## Solution

- Countly’s API embedded analytics directly into Eventpedia’s own architecture.
- Custom client dashboards inside the product instead of sending users elsewhere.
- High-performance processing without maintaining a backend for it.

## Results

- Sponsor ROI measurable through tracked clicks on rotating advertisements.
- Roadmap based on actual usage data rather than assumptions.
- Engineering moved from infrastructure maintenance to product development.
- Client retention strengthened through embedded intelligence.
“If you don’t collect the data of user behaviors, you won’t be able to tell how your users are using your system… and without that, I don’t know how you can have a product roadmap.” TJ Sun CEO, Eventpedia

Features used

## What they reached for

The parts of the platform this team uses most.

[All features](https://countly.com/platform/features)

REST API Events Dashboards Data points

More stories

## Other teams, same question

Where is our data, and what can we do with it right now.

[All customers](https://countly.com/customers)

[HealthTech IrisVision How IrisVision gained a deeper understanding of customer-product behavior and engagement Read](https://countly.com/customers/irisvision) [CAD/CAM software NedGraphics How NedGraphics complemented decades of customer insight with behavioral evidence Read](https://countly.com/customers/nedgraphics)