--- title: "Funnel analysis: see where users drop off, and who · Countly" description: "KYC, payments, claims, patient onboarding. Countly shows where people leave those flows, who they are and what they did instead, and lets you act on them, in…" url: https://countly.com/feature/funnels last_modified: 2026-11-11 --- Funnels # The funnels that matter most touch your most sensitive data KYC, payments, claims, patient onboarding. Countly shows where people leave those flows, who they are and what they did instead, and lets you act on them, in an environment that’s yours. In this demo bank, KYC onboarding loses four in ten people at a single step. The funnel names the step before anyone asks. Part of analytics ## A drop-off is a lead, not a verdict A conversion rate tells you something moved. It doesn’t tell you where, who was affected or what happened next. Funnels take you through each of those from one page, with no query to write. - Where are we losing people? The biggest drop-off is named on arrival, then confirmed step by step: who reached each step, who left and how long the survivors took. - Who is affected? Break a step down by platform, app version, country or any property, and compare it with the step before. The value that shrinks is losing people faster. - What did they do instead? The events people did rather than continuing, ranked, so a support chat or an error shows up beside the step it followed. - Did the change work? Conversion by entry day, so a release that helps shows up as a step up after its ship date. Built to fit ## Define conversion the way your product works A funnel is only useful if everyone agrees what it counts. The builder previews the result as you edit, so you know it works before you save it. - 01 Steps Any recorded event can be a step, with filters on its properties, such as a purchase above a certain amount. Events · Filters - 02 Order Let anything happen between steps and only check the order, or stop the chain at the first event that doesn’t match. Sequential · Exact - 03 Sessions Follow each profile across sessions, or require the whole journey to happen inside one session. Cross · Same session - 04 Completion window Bound how long the journey may take, so a purchase three months later doesn’t count as a conversion. Optional - 05 Exclusions Drop anyone who triggers an event you name. They count as neither entered nor completed. Optional - 06 Who converts Each profile counts once, however many times it retries. Or count by any property, such as a team or an account, once its members finish the steps together. Profile · Any property Works with ## Funnels, with the rest of Countly Every feature reads the same live data, so an answer in Funnels doesn’t stop there. These are the handoffs built in. [All features](https://countly.com/platform/features) Profiles Open the profiles behind any step, entered or completed, and read their timelines. Open [(Profiles Open the profiles behind any step, entered or completed, and read thei](https://countly.com/feature/profiles) Cohorts Compare any cohort against everyone else, step by step, with the difference stated for you. Open [(Cohorts Compare any cohort against everyone else, step by step, with the differ](https://countly.com/feature/cohorts) Journeys Start a journey when someone reaches, completes or abandons a step, and help them through it. Open [(Journeys Start a journey when someone reaches, completes or abandons a step, an](https://countly.com/feature/journeys) Views A view is an event, so any screen can be a funnel step. Open [(Views A view is an event, so any screen can be a funnel step. Open)(https://cou](https://countly.com/feature/views) Dashboards Pin a saved funnel to a dashboard, next to the rest of the team’s numbers. Open [(Dashboards Pin a saved funnel to a dashboard, next to the rest of the team’s nu](https://countly.com/feature/dashboards) AI Agent Cee Ask Cee about a funnel in plain language, from the page you are on. Open [(AI Agent Cee Ask Cee about a funnel in plain language, from the page you are on](https://countly.com/feature/ai-agent-cee) Data ownership ## Keep sensitive journeys in your environment Identity checks, payments and claims are often the flows most worth measuring, and reading them means looking at individual behavior. That makes it matter where the data lives. [Data privacy](https://countly.com/platform/data-privacy) Aspect Flex Enterprise Environment Dedicated single-tenant instance Your cloud, your data center or air-gapped Data residency The Google Cloud region you choose Wherever you deploy, including air-gapped networks Vendor access Operated by Countly; access limited, granted by you and logged No default access ISO 27001 Certified ISO 27017 Certified ISO 27018 Certified SOC 2 Type II examined TISAX® Participant* *Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at [enx.com/tisax](https://enx.com/tisax)