--- title: "User profiles: every user and everything they did · Countly" description: "A profile is each person, vehicle or device you track, with who they are now and everything they ever did." url: https://countly.com/feature/profiles last_modified: 2026-11-04 --- Profiles # Everyone you track, and everything they did A profile is each person, vehicle or device you track, with who they are now and everything they ever did. Any count in Countly opens onto the profiles behind it, and the same profiles are the audiences your cohorts, journeys and campaigns reach. In this demo car app, each profile is a vehicle: who it is on the right, and every session and event it recorded over the dates above. Part of analytics ## One profile, three layers Everything Countly records arrives from a device and lands on a profile. Anonymous at first, identified when your app says who it is, and merged into one when the same person turns up on a second device. Now ### Who they are Identity, device, location, acquisition and your own custom properties, as they are today. When a value changes, the old one stays visible as what it was before. Name · Plan · App version · Country · UTM source Lifetime ### Their history in numbers When they were first and last seen and how much they have done, with purchases and campaign attribution where you record them. Activity snapshot · Purchases · Campaigns Every moment ### Everything they did Every session and event on a timeline and in a stream, each with the values it carried at the time. Click a session to see exactly that visit. Sessions · Events · Views · Crashes Support, product, success ## From a name to the whole story A support ticket starts with a name or an email. A profile turns it into what that person actually experienced, with timestamps, without asking anyone. - 01 Search A name, an email, a user id, or the device id from a crash report or a support tool. - 02 Read the timeline How active they have been, and when that changed. - 03 Open a visit Click a session and the stream narrows to what happened in it, with the values each event carried. - 04 Check the tabs Feedback they gave, crashes that hit them, the cohorts and experiments they are in, and their consents, on one page. Audiences ## Rules for audiences that change. Lists for the ones that don’t. Cohorts recompute as behavior changes. Profile groups hold the sets no rule can express: beta testers, founding customers, the profiles an incident touched. Cohort Profile group Who is in it Everyone who matches a rule you write The profiles you put in it How it changes On its own, as people start or stop matching Only when someone adds or removes members How you fill it Profile properties and behavior Select rows in the list, or paste or upload ids Where it works Filters, Drill breakdowns, and as an audience for engagement Filters, Drill breakdowns and cohort pickers, next to cohorts Works with ## Profiles, with the rest of Countly Every feature reads the same live data, so an answer in Profiles doesn’t stop there. These are the handoffs built in. All features Drill Open the profiles behind any count and carry the query into the list. Profile properties and groups are breakdowns in Drill. Open Funnels A step’s count opens the exact profiles behind it, as a funnel audience. Open Cohorts Filter the list by membership, see each profile’s cohorts with when it joined and left, and use profile properties in a cohort’s rule. Open Crashes & Errors A profile’s Crashes tab shows what hit them, and a crash’s device id finds the profile. Open Surveys The feedback, NPS answers and ratings a person gave, on their profile. Open Compliance Hub Each profile’s consents on its own tab. Export or purge a profile from Compliance Hub. Open Data Manager Set when a custom property expires, and the profile shows when it lapses. Open Dashboards Put the list you filtered on a board as a profiles widget. Open Data ownership ## The most personal data you hold, on servers you choose A profile is a person’s identity and history in one place. Deleting one removes the profile, its properties and everything it recorded, permanently: the right answer to a removal request. Data privacy Aspect Flex Enterprise Environment Dedicated single-tenant instance Your cloud, your data center or air-gapped Data residency The Google Cloud region you choose Wherever you deploy, including air-gapped networks Vendor access Operated by Countly; access limited, granted by you and logged No default access ISO 27001 Certified ISO 27017 Certified ISO 27018 Certified SOC 2 Type II examined TISAX® Participant* *Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at enx.com/tisax