--- title: "Countly · Product intelligence as infrastructure" description: "Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure." url: https://countly.com/ last_modified: 2026-11-04 --- Introducing Countly 27 # Private product intelligence All your product data in one place, from web, mobile, desktop, connected apps and server-side systems, for your teams and your AI to build on. Self-host Countly or run it in a private cloud, with no compromise on your data. Start free trial Talk to sales Trusted by 17,000+ apps in 126 countries, from regulated enterprises to fast-moving startups. 00 · Data ownership ## Keep your product intelligence private. Self-host Countly and your product data stays within the infrastructure you operate. In our private cloud, it lives in a dedicated environment, never pooled with anyone else’s. 01 ### Dedicated to you A dedicated, isolated environment. No shared data layer, no mixing with other customers. 02 ### Real-time from the moment of capture Events are queryable the instant they arrive. No batch window. No overnight job. 03 ### One system, one data layer Collection, analysis, engagement, and AI operate on the same data, in one place. 01 · Capture ## All your product data, in one place. Mobile, web, backend, and internal data, unified at the source, validated as it arrives, and enriched into user profiles. One layer your analytics, engagement, and AI build on. Explore data management - Enrich user profiles with real data Attach internal data, transactions, or backend signals to user profiles. Use them confidently without treating your analytics layer as anonymous. - Unify data across every touchpoint Bring mobile, web, backend, and product data into one layer. Work from a single source of truth across systems. - Maintain data quality at the source Filter, transform, obfuscate, and validate data as it is collected. Ensure consistency before it spreads across systems. - Choose where your data lives and runs Run Countly in the region that fits your needs. Keep data where you choose, without relying on external vendors. 02 · Analyze ## Go from a metric to the moment that matters. Journeys, feature usage, and retention, read as behavior on one data layer. No stitching exports together: every team sees the same users, the same events, and the same outcomes. Explore analytics and reporting - See journeys across the entire system Follow users across events, profiles, and internal data. Understand behavior without stitching reports or tools together. - Understand feature usage in context See what users do before and after using a feature. Tie usage to outcomes, not isolated clicks. - Understand retention as behavior, not a metric See how users return, engage, or drop off based on real activity. Act while patterns are still forming. - Connect behavior across teams Give product, marketing, and support the same real-time context. Decisions happen on shared data, not disconnected tools. 03 · Act ## Turn insight into action, without leaving Countly. Spot a struggling user and respond while it still matters: an in-app message, an offer, or a workflow in your own tools. No export, no overnight batch. Explore engagement features - Reduce churn as it happens Detect when a user is about to drop off based on behavior patterns. Trigger an in-app message or offer immediately, before they leave. - Identify and act on high-intent users Detect users showing strong intent based on behavior. Route them to offers, sales, or support in real time. - Win back dormant users Detect inactivity early and trigger re-engagement automatically. Bring users back before they are gone for good. - Trigger workflows from product behavior Use events to trigger internal workflows and system actions. Update systems, notify teams, or take action without manual steps. 04 · Adapt ## Build products that learn from what happens next. Adaptive variables, rollouts, and per-segment experiences, driven by live behavior instead of app store cycles. Change what a segment sees today, measure the effect, and roll back just as fast. Explore engagement features - Adapt your product with Adaptive Variables Change features, flows, or UI behavior based on real-time data. Roll out updates or fixes without waiting for a new release. - Roll out features progressively Release features to selected users or segments based on behavior. Control exposure dynamically without deploying new versions. - Fix issues without redeploying Disable or adjust problematic features instantly when issues appear. Respond in real time without app updates. - Customize experiences per segment Serve different product experiences to different user groups. Drive engagement by tailoring behavior, not just messaging. 05 · AI ## Make your AI smarter with your product intelligence. Connect your own AI to Countly through MCP, ask Cee in plain language and measure the AI features you ship, all on the same product data. Meet the AI agent - Your AI, through MCP Connect your model, copilot or agent to Countly through MCP, so it can use your product intelligence as context: behavior, audiences, user context and product signals. - Cee, AI analyst Ask Cee in plain language. Get the cohort, funnel or query back, with evidence. - AI Analytics Measure the adoption, cost, quality and performance of your AI features. - One context, every team Dev teams debug with real product context, marketing grounds decisions in product data, product personalizes Journeys and data science forecasts and detects anomalies. Platform ## Product intelligence, as infrastructure. Four layers, one system. Data enters through the control layer. Analytics, engagement, and AI above it work on the same live copy, with nothing to sync. See all 50+ features L1 ### Data Control Layer Control what data is collected, how it’s stored, and who can access it. Mask sensitive fields, enforce access rules, transform data at ingestion, and maintain quality at the source. Learn more L2 ### Product Analytics Understand how users behave across your product, in real time. Explore events, journeys, and outcomes without exporting or pre-aggregating data. Make decisions on live data, not delayed reports. Learn more L3 ### Engagement and Personalization Act on behavior as it happens, without delay. Messages, experiments, and personalization are triggered by the same data. Everything runs in one place, with no gap between insight and action. Learn more L4 ### AI-Native Intelligence Give your product and your AI direct access to structured, real-time behavioral data. Use it to power models, workflows, and decisions without moving data across systems. Built-in assistance like Cee helps explore and act on that data when needed. Learn more Deployment ## Choose how you run Countly Deploy on your own infrastructure, or start quickly in our private cloud. The platform remains the same. See full pricing Self-hosted ### Countly Enterprise Full control over how Countly runs. Deploy on your own infrastructure, in any environment that fits your requirements, and operate it under your own security and compliance model. - Deploy in your cloud, your data center or air-gapped - Analytics, Adaptivity and Intelligence, all included - No default vendor access to data - Dedicated CSM, onboarding and support - SLA included Custom pricing Talk to sales Private cloud ### Countly Flex Get started without managing infrastructure. Run Countly in a dedicated private-cloud environment, with the same data control as Enterprise. Add Adaptivity and Intelligence when you need them. - Dedicated single-tenant instances - Your choice of Google Cloud region - 99.99% uptime SLA (add-on) - Managed backups & DR - SOC 2 Type II examined $175 / month · 14-day free trial Start free trial Security & compliance ## Security by architecture. Your data stays in a controlled, dedicated environment, built from the start for regulated teams. ISO 27001, 27017, and 27018 certified; SOC 2 Type II examined. Explore data privacy ISO 27001 Certified ISO 27017 Certified ISO 27018 Certified SOC 2 Type II examined TISAX® Participant* GDPR Compliant by design HIPAA Supported · also COPPA, PDPL *Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at enx.com/tisax ### No default access On Enterprise, Countly has no access to your data without your explicit permission. On Flex, access is limited, granted by you and logged. ### Encryption everywhere TLS in transit, encryption at rest, keys you can bring on self-hosted deployments. ### Masking at ingestion PII is masked, hashed or dropped before it is stored. Consent is enforced per feature. ### Granular access control Roles, per-app permissions, single sign-on with your identity provider, and a full audit log of who changed what. ### Residency you choose Your choice of Google Cloud region on Flex. Anywhere, including air-gapped networks, on Enterprise. ### Retention you define Keep raw events as long as you need, purge on schedule, export on demand. Integrations ## Fits into your stack SDKs and APIs designed to connect directly to your product, without adding another layer between your data and your systems. SDK documentation SDKs & APIs - iOS - Android - Web (JavaScript) - React Native - Flutter - Unity - Node.js - Java - Windows - C++ - HarmonyOS - REST API Path to value ## Go live in days, not months Whether you start with Flex or roll out Enterprise, Countly gives you a clear path from setup to value. - 01 Plan Choose the setup that fits your product, team, and deployment model. Start independently or define the architecture and rollout with our team. - 02 Connect Set up Countly, connect your data sources, and bring over what matters. Hands-on guidance is available when needed. - 03 Launch Instrument your product, validate data flow, and get key use cases live. Teams can move independently or work directly with our team to move faster. - 04 Grow Go live with confidence, then expand into engagement, personalization and AI. Our experienced team is here to help you get the most out of the system as you scale. Get started ## Turn all your product data into product intelligence. 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