Consent management
A consent-management system may display notices, capture granular choices, store proof of consent, pass signals to connected tools, and support withdrawal. Consent should be specific, informed, freely given where required, and as easy to withdraw as to give. Organizations also need to distinguish consent from other lawful bases and avoid treating a banner click as permission for every downstream use.
What is Consent management?
Consent management is the process of collecting, recording, honoring, and updating a person’s choices about how their data may be used.
Why it matters
A consent-management system may display notices, capture granular choices, store proof of consent, pass signals to connected tools, and support withdrawal. Consent should be specific, informed, freely given where required, and as easy to withdraw as to give. Organizations also need to distinguish consent from other lawful bases and avoid treating a banner click as permission for every downstream use.
Example
A website records a visitor’s analytics and advertising choices, prevents nonessential tags from firing until allowed, and applies later preference changes across vendors.