Platform
Overview
Data management tools
Capture data from all your key touchpoints
Analytics and reporting
Uncover insights to drive better decisions
Engagement features
Boost engagement with powerful automations
AI agent
NEW
Leverage AI to streamline analysis and decision-making
Data privacy
Protect user data and stay compliant
70+ features
All-in-one toolkit for digital analytics and engagement
Introducing
Countly new architecture
Why Countly
Customers
Pricing
Solutions
By industry
Automotive
Education
Finance
Healthcare
Telco
By use case
AI models
Connected devices & IoT
Digital wallets
Desktop analytics
Mobile analytics
Web analytics
Resources
Blog
Documentation
Discord community
Glossary
Enterprise
Get started
Flex
Private cloud
14-day trial
Advanced Analytics included
Add Adaptivity & Intelligence anytime
Choose your hosting region
Starts at
$ 175
/ month
Start free trial
Pay monthly. Cancel anytime.
Enterprise
On-premise
Enterprise-grade capabilities
Zero vendor access to data
Dedicated CSM onboarding & support
Custom
pricing
Book a live demo
Paid annually.
Demo environment available.
Glossary
The analytics glossary for product, growth, and privacy teams.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
Average Revenue Per User (ARPU)
Autocapture
Attribution
Anonymization
Anomaly detection
AI overview
Aggregation
Active users
Activation rate
Activation
AARRR framework
A/B testing
B
Breakdown
Bounce rate
Behavioral cohort
Behavioral analytics
C
Customer Lifetime Value (CLV)
Customer journey analytics
Customer engagement
Customer Data Platform (CDP)
Conversion rate
Consent management
Cohort analysis
Click-Through Rate (CTR)
Churn rate
CCPA
D
Drill-down analytics
Data sovereignty
Data residency
Data pipeline
Data minimization
Data governance
Dashboard
Daily Active Users (DAU)
E
Experimentation
Event tracking
Event properties
Event
Engagement rate
F
Funnel analysis
First-party data
Feature flag
Feature adoption
G
Growth loop
Geofencing
Generalization
GDPR
H
HIPAA
Heatmap
I
Instrumentation
Insights
In-app messaging
J
Journey mapping
K
Key Performance Indicator (KPI)
k-Anonymity
L
Lifetime Value (LTV)
Lifecycle marketing
M
Monthly Active Users (MAU)
Monetization
Mobile analytics
N
North star metric
Net Revenue Retention (NRR)
Net Promoter Score (NPS)
O
Onboarding
On-premise
Omnichannel
P
Push notification
Pseudonymization
Product-Led Growth (PLG)
Product analytics
Personalization
Path analysis
Q
Quantitave data
Qualitative data
R
Retention rate
Retention curve
Re-identification
S
Surveys
Stickiness
Software Development Kit (SDK)
Session
Self-hosted analytics
Segmentation
T
Trend analysis
Tracking plan
Touchpoint
Time-to-value
U
UTM parameters
User profiles
Unique visitors
V
Vanity metric
W
Weekly Active Users (WAU)
Web analytics
Z
Zero-party data
