Insights
A useful insight explains what changed, where it changed, why it may matter, and what decision or investigation should follow. It should distinguish observation from interpretation and acknowledge uncertainty. Strong insights often combine quantitative patterns with qualitative evidence and domain knowledge, then connect the finding to a specific product, customer, or business outcome.
What is Insights?
Insights are actionable conclusions derived from data, evidence, and context—not the raw metrics or charts themselves.
Why it matters
A useful insight explains what changed, where it changed, why it may matter, and what decision or investigation should follow. It should distinguish observation from interpretation and acknowledge uncertainty. Strong insights often combine quantitative patterns with qualitative evidence and domain knowledge, then connect the finding to a specific product, customer, or business outcome.
Example
The metric is “activation fell 8%.” The insight is “the decline is concentrated among Android users on the latest release and appears after the permissions step.”