In this demo shop, Lapsed Shoppers keeps itself current: shoppers enter as they go quiet and leave as they come back, every day of it recorded.
Cohorts
Define an audience once.
Use it everywhere
A cohort is every profile that matches a rule you write from who people are and what they did. It keeps itself current as behavior changes, and the audience a journey targets is the audience Drill counts.
Part of analytics
Write the audience
the way you would say it
Who people are and what they did, in one rule. Every cohort reads back in plain words, so anyone picking it later knows who is in it.
“Did not perform Session in the last 30 days, first seen more than 30 days ago”
Customers slipping away, without counting the ones who only just arrived. Those who come back leave the cohort on their own.
“Performed Session at least 10 times in the last 30 days”
Your most engaged users, recalculated as the window moves.
“Performed Added to Cart at least twice, and did not perform Purchase Completed”
Shoppers with intent and no order, ready for a reminder.
“Performed Purchase Completed where amount is greater than 100”
Big spenders, with the event’s own properties as part of the rule.
“Plan is enterprise, and platform is iOS”
A segment from who people are, using your own custom properties next to the built-in ones.
“First seen in the last 7 days”
Always this week’s newcomers, because rolling dates keep moving.
Live, and explained
An audience that keeps up,
and tells you why
People enter a cohort the moment they match and leave when they stop, so it is always the current audience, with every day of movement recorded.
Works with
Cohorts, with the
rest of Countly
Every feature reads the same live data, so an answer in Cohorts doesn’t stop there. These are the handoffs built in.
All featuresData ownership
Audiences built from
data that stays yours
A cohort is a rule over individual behavior. Building it where the data already lives means the audience never has to be exported to be used.
Data privacyAspectFlexEnterprise
EnvironmentDedicated single-tenant instanceYour cloud, your data center or air-gapped
Data residencyThe Google Cloud region you chooseWherever you deploy, including air-gapped networks
Vendor accessOperated by Countly; access limited, granted by you and loggedNo default access
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ISO 27017Certified
ISO 27018Certified
SOC 2Type II examined
TISAX®Participant*
*Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at enx.com/tisax