Analyze

Go from data to direction

Analytics should drive action - not just accumulate numbers. Countly equips teams with the tools to uncover patterns, evaluate performance, and build better experiences through deep, flexible, and collaborative insights.


Shift from noise to insight

It’s easy to get stuck measuring everything but learning nothing. Countly helps you cut through the noise, focus on metrics that move your product forward, and shift from vanity to value with tailored, team-specific insights.

Vanity vs. value


Track what matters. Countly gives you the tools to define and monitor the metrics that align with your strategy - not just surface-level trends.


Insights for every team

Give every team the views they need with flexible dashboards, live data, and role-based access.


Zoom in and out, real-time


See what’s happening now or spot trends over time with real-time monitoring and historical analysis in one place.


Secure by default

Role-based access controls keep sensitive data safe and ensure the right people see the right metrics.


Make sense of user behavior

Understanding behavior at a granular level means going beyond sessions and screen views. Countly gives you the tools to break down drop-offs, uncover intent, and design strategies based on actual user journeys-not assumptions.


Funnel analysis

Map conversion paths and uncover where users lose momentum, so you can spot friction and take action early.

Behavioral segmentation

Group users by actions, lifecycle stages, or goals to create relevant experiences for each segment.

Cohort analysis

Track how specific user groups behave over time to measure the long-term impact of product changes or campaigns.

Retention analysis

Understand how often users return and what keeps them engaged (or not).

User profiles

See individual user histories enriched with actions, traits, and preferences for deeper context.

Event drill-downs

Zoom into specific interactions to understand how, when, and why users engage (or don’t).

Visualize what matters, your way

Dashboards in Countly are fully customizable-so every team can track what matters most without relying on analysts or predefined views. From product usage to technical performance, everything you need is in one place and always up to date.


Custom dashboards

Design your own layouts using flexible widgets and real-time data.

Built for teams

Give every role access to the metrics they care about.

Always live

Monitor key indicators in real time, without rebuilding reports.

What you can analyze with Countly

From onboarding flows to churn triggers, Countly gives you complete visibility into how users interact with your product and what that means for your growth.

Conversions and drop-off points
Identify exactly where users stop engaging, whether it's during signup, onboarding, or key flows.
Retention and re-engagement
Understand how often users come back, what brings them back, and where long-term value is created or lost.
Session frequency and duration
Track how often users engage with your product, and for how long, to identify stickiness or early fatigue.
Custom segmentation
Break down user behavior by custom properties like plan type, acquisition channel, or device model to tailor your strategy.
Feature adoption and release impact
Measure how quickly new features are picked up and how they affect engagement and satisfaction.
Feedback trends
Analyze NPS scores, survey results, and in-app feedback to see how sentiment evolves across different cohorts.
Device and environment context
Compare behavior by OS, browser, device, or app version to understand experience across touchpoints.
Conversions and drop-off points
Identify exactly where users stop engaging, whether it's during signup, onboarding, or key flows.
Retention and re-engagement
Understand how often users come back, what brings them back, and where long-term value is created or lost.
Session frequency and duration
Track how often users engage with your product, and for how long, to identify stickiness or early fatigue.
Custom segmentation
Break down user behavior by custom properties like plan type, acquisition channel, or device model to tailor your strategy.
Feature adoption and release impact
Measure how quickly new features are picked up and how they affect engagement and satisfaction.
Feedback trends
Analyze NPS scores, survey results, and in-app feedback to see how sentiment evolves across different cohorts.
Device and environment context
Compare behavior by OS, browser, device, or app version to understand experience across touchpoints.
At Countly, we believe that data is the key to creating meaningful connections. That’s why we offer a platform that empowers businesses to own their analytics, protect their users’ privacy, and turn insights into actions.
Onur Soner
CEO, Countly

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