Capture
Take control of your data from the start
Data drives every digital product decision - but first-party data is the most valuable. Countly lets you capture, structure, and own your data end to end - directly from your users, on your platforms, and under your control.
The new era of data ownership
We’re past the era of handing over user data to external analytics vendors. First-party data is becoming the standard, and companies that take control now are setting themselves up to lead.
The end of external dependencies
Owning your data is now a competitive advantage in a privacy-first digital landscape.
Better data, better decisions
Collect once, use everywhere. Structure data correctly from day one to eliminate costly fixes later.
Compliance by design
First-party pipelines keep data secure and aligned with privacy laws without compromising insight.
Mastering data collection to build a stronger foundation
Capturing data is more than just gathering numbers - it’s about ensuring accuracy, completeness, and usability. A well-structured data collection strategy enables seamless integration, minimizes errors, and empowers teams to make confident decisions.
Building a data-first culture
Establish clear data ownership across teams to ensure consistency, accountability, and alignment with business objectives.
Pipelines that fit your product
Design flexible data flows using Countly’s SDKs and APIs, tailored to how your users actually interact with your product.
Validation and debugging
Reduce noise, surface issues early, and make sure every event you track is complete and correct before it reaches your reports.
Operational across teams
Keep everyone on the same page with standardized data structures and a single source of truth for your product metrics.
Seamless SDK & API integrations
Countly supports modern product stacks across mobile, web, desktop, and connected devices, so your analytics aren’t limited by platform.
What you can capture with Countly
Countly helps you track everything that matters across the entire user experience, from actions and context to feedback and intent.
Behavioral signals
Taps, scrolls, screen views, form submissions
Sessions
Time spent, navigation flow, frequency
Device and environment
OS, app version, region, device model
Errors and crashes
Exceptions, performance regressions, loading issues
Custom events
Your product’s logic, tracked exactly as you define it
Feedback
Surveys, NPS, in-app ratings
User identity
Profiles enriched with traits, preferences, activity history
A/B experiment data
User behavior across test variants
Flexible hosting options
Your data shouldn’t be stuck in someone else’s cloud. Countly offers flexible deployment options so you can meet security requirements without compromising control.
Self-hosted deployments
For organizations that need full control over infrastructure, data storage, and compliance.
Managed private cloud
Let us handle infrastructure without handing over your data.
Enterprise-graded security
Encryption, access control, and audit logs built in, whether hosted by us or by you.
At Countly, we believe that data is the key to creating meaningful connections. That’s why we offer a platform that empowers businesses to own their analytics, protect their users’ privacy, and turn insights into actions.