Capture and Own Your First-party Data

The new era of data ownership

We’re past the era of handing over user data to external analytics vendors. First-party data is becoming the standard, and companies that take control now are setting themselves up to lead. 

The end of external dependencies

Owning your data is now a competitive advantage in a privacy-first digital landscape.

Better data, better decisions

Collect once, use everywhere. Structure data correctly from day one to eliminate costly fixes later.

Compliance by design

First-party pipelines keep data secure and aligned with privacy laws without compromising insight.

Mastering data collection to build a stronger foundation

Capturing data is more than just gathering numbers - it’s about ensuring accuracy, completeness, and usability. A well-structured data collection strategy enables seamless integration, minimizes errors, and empowers teams to make confident decisions.

Building a data-first culture

Establish clear data ownership across teams to ensure consistency, accountability, and alignment with business objectives.

Pipelines that fit your product

Design flexible data flows using Countly’s SDKs and APIs, tailored to how your users actually interact with your product.

Validation and debugging

Reduce noise, surface issues early, and make sure every event you track is complete and correct before it reaches your reports.

Operational across teams

Keep everyone on the same page with standardized data structures and a single source of truth for your product metrics.

Seamless SDK & API integrations

Countly supports modern product stacks across mobile, web, desktop, and connected devices, so your analytics aren’t limited by platform.

Cross-platform support out of the box

Collect behavioral and technical data from mobile, web, desktop apps, webviews, kiosks, TVs, wearables, and more.

Open APIs for custom ingestion

Extend Countly to ingest data from CRMs, support systems, billing platforms, whatever gives your product context.

Lightweight and future-proof

10+ Countly SDKs are modular, fast, and designed to evolve with your architecture, not against it.

What you can capture with Countly

Countly helps you track everything that matters across the entire user experience, from actions and context to feedback and intent. 

Behavioral signals

Taps, scrolls, screen views, form submissions.

Sessions

Time spent, navigation flow, frequency.

Device and environment

OS, app version, region, device model.

Errors and crashes

Exceptions, performance regressions, loading issues.

Custom events

Your product’s logic, tracked exactly as you define it.

Feedback

Surveys, NPS, in-app ratings.

User identity

Profiles enriched with traits, preferences, activity history.

A/B experiment data

User behavior across test variants.

Flexible hosting options

Your data shouldn’t be stuck in someone else’s cloud. Countly offers flexible deployment options so you can meet security requirements without compromising control. 

Self-hosted deployments

For organizations that need full control over infrastructure, data storage, and compliance.

Managed private cloud

Let us handle infrastructure without handing over your data.

Enterprise-graded security

Encryption, access control, and audit logs built in, whether hosted by us or by you.

At Countly, we believe that data is the key to creating meaningful connections. That’s why we offer a platform that empowers businesses to own their analytics, protect their users’ privacy, and turn insights into actions.

Onur Soner

CEO, Countly

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