Digital wallets analytics
Build a digital wallet users trust
In the world of digital payments, trust is everything. Optimize for security, deliver a frictionless user experience, and drive growth with a privacy-first analytics platform.
Answer your most critical wallet questions
How can we improve transaction success?
Identify and eliminate friction in your payment, top-up, and transfer funnels to ensure users can transact seamlessly.
How do we ensure top-tier security & prevent fraud?
Monitor for suspicious activity in real-time and analyze behavioral patterns, all while keeping sensitive data on your own servers.
How do we increase feature adoption?
Encourage users to adopt valuable features beyond simple payments, such as bill pay, budgeting tools, or P2P transfers.
How Countly optimizes digital wallets
Step 1
Optimize every transaction funnel
Use Funnels to map every critical user flow. Pinpoint where users drop off during top-ups, payments, or transfers. Combine this with crash and error analytics to find and fix the technical glitches that kill conversions.
Step 2
Drive adoption of high-value features
Identify users who only use core payment features. Use Cohorts and targeted Push Notifications to educate them about other valuable services you offer, like bill payments, budgeting tools, or loyalty programs, increasing their stickiness and LTV.
Step 3
Analyze user behavior to enhance security
With complete data ownership, you can safely analyze behavioral patterns. Create dashboards to monitor for anomalies like rapid-fire transactions or unusual login locations. Segment suspicious users for further review to stay ahead of fraudulent activity.
Comprehensive SDK coverage
10+ battle-tested SDKs for mobile, web, desktop, and connected devices, along with a robust data write API to let you capture and enrich data from any system, app, or device.
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Uncompromising security and compliance
For digital wallets, data privacy isn't a feature—it's the foundation. Countly's on-premise or private cloud deployment means sensitive financial and personal data never leaves your infrastructure. You get powerful analytics without ever compromising on security or regulatory compliance.