Web analytics
Understand your web users
Elevate your web experiences with privacy-first analytics. Track behaviors, optimize funnels, reduce bounce rates, and increase conversions - all with Countly’s complete, trustworthy data across every device and browser.
Answer your most critical web app questions?
What paths actually lead to conversions or drop off?
Map every journey with funnels and flows. Instantly spot high-bounce pages, abandoned forms, or checkout leaks so you can fix friction fast.
Where do errors and frustrations silently kill engagement?
Catch JavaScript errors, 404s, slow loads and frustration signals the moment they happen with full stack traces and user activity replays.
How do we turn visitor data into personalized experiences?
Build precise segments and cohorts from click, scroll, UTM and custom event, then trigger in-app messages, A/B tests or remote config changes instantly.
How Countly powers web analytics
Granular precision & unlimited segmentation
Query any combination of page views, custom events, referrers, devices, geographies or user properties. No sampling, no waiting, no SQL required.
Guide every journey with funnels, flows & user activity
Visualize step-by-step paths, highlight unexpected deviations, track clicks and scrolls, and drill into individual sessions.
Fix issues & engage with your users instantly
Real-time error tracking and alerts, crash-free session metrics, plus built-in engagement tools: in-app Journeys, web push notifications, NPS surveys, A/B testing and remote config.
Comprehensive SDK coverage
10+ battle-tested SDKs for mobile, web, desktop, and connected devices, along with a robust data write API to let you capture and enrich data from any system, app, or device.
Discover our SDKs →
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AI-ready data - built in, not bolted on
Countly structures every event with full context from day one - cohorts, funnels, paths, properties, trends and user profiles are instantly queryable and exportable.
Use Cee, Countly’s built-in AI assistant, to ask questions in plain English and get funnels, cohorts and insights in seconds - or feed clean, enriched signals directly into your own AI models. All AI capabilities are 100 % opt-in and run only on your data, in your environment.
Key metrics available out of the box
Powerful analytics metrics ready to use right out of the box.
Sessions & Monthly Active Users
Funnel conversion & drop-off rates
Revenue per session / LTV
Cohort retention & churn
Page view order & bounce rate by source
Session duration & time on page
Crash-free sessions & non-fatal errors
NPS by segment
Click & scroll density
Session frequency & stickiness
Ready to get complete, privacy-first web analytics?
Take full control of your web data no sampling, no third-party cookies, no data leaving your infrastructure. Deploy Countly on-premise or in your private cloud and start turning every click into growth today.