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Solutions · Product analytics

All your products.
One product analytics
platform

Your users don’t live on one platform, and neither does your product. Countly captures behavior from your web app, your mobile apps, your desktop software, your connected products and the systems behind them, and brings it into one place: one user profile, one set of reports, one place to act.

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Every platform

Wherever your product
runs, it belongs here

Each platform tells part of the story. Countly reads them as one.

Web

Sites and web apps, from first page view to signup and beyond, with cookieless tracking and consent in the SDK.

Web analytics

Mobile

iOS, Android and HarmonyOS, native or Flutter, React Native and Unity, with crashes and push built in.

Mobile analytics

Desktop

Windows, macOS and Linux applications, including the ones that run behind a firewall.

Desktop analytics

Connected products

Vehicles, kiosks, devices and embedded systems, with offline capture that syncs when they reconnect.

Connected devices & IoT

Server-side

Backend events, transactions and internal systems, through APIs for custom ingestion.

Data management

One user, one profile, when you want it

Each platform gets its own profile. When you identify a user across them, Countly merges those profiles into one, so a person who browses on the web, buys in the app and gets support on the desktop client reads as one journey instead of five reports. Keep them separate if your product or your privacy rules call for it.

Key questions

What product
teams ask us

The three questions we hear most often, and how Countly answers them on data you keep.

  1. 01

    Where do users drop off, across platforms?

    Follow a funnel that starts on the web and ends in the app. See where users leave and the paths they take instead.

  2. 02

    Which features keep people coming back?

    Retention and cohorts by feature, platform and release, so you know what to build next.

  3. 03

    Can we act on it without another tool?

    Yes. The users you find become a cohort, trigger a Journey and get targeted in-app help or push, in the same platform. Replace six tools with one connected platform.

How Countly helps

It all comes back
to one place

One platform covers the whole loop: Capture, Analyze, Act, Adapt. The insight and the action stay in the same place.

See the platform

Illustrative scenario, sample data An onboarding funnel drops at “Verify identity”. The users who abandoned there become a cohort, the cohort triggers a Journey with in‑app help, and the same funnel is measured again. See what changed in Countly 27

Features teams use most
DrillFunnelsCohortsRetentionProfilesDashboardsJourneysCee AI agent

Data ownership

Analytics for all your products,
on infrastructure you control

Self-host Countly on your own infrastructure or run it in a dedicated private-cloud environment operated by Countly in the Google Cloud region you choose. Built for up to 100M MAU and billions of events.

Explore data privacy
ISO 27001Certified
ISO 27017Certified
ISO 27018Certified
SOC 2Type II examined
TISAX®Participant*

*Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at enx.com/tisax

What is product analytics?

Product analytics measures how people use a digital product: what they do, in what order, how often and where they stop. Unlike web analytics, which counts visits and traffic, it follows individual users through the product over time, so teams can see which features drive retention and where journeys break. Countly is the product analytics and customer engagement platform you can self-host.

FAQ

Questions about
product analytics

Straight answers for this space. For anything else, talk to us.

Can Countly track web, mobile and desktop together?

Yes. Each device gets its own profile, and when you identify a user across platforms, Countly merges them into one, so their web, mobile and desktop behavior reads as one path. You decide whether and when profiles are merged.

Which platforms and SDKs does Countly support?

Web, mobile, desktop, connected products and server-side systems, through SDKs for iOS, Android, Web, Node.js, Flutter, React Native, Unity, C++, Java, Windows and HarmonyOS, plus APIs for custom ingestion.

Can product analytics be self-hosted?

Yes. Self-host Countly on your own infrastructure and your product data stays within the infrastructure you operate. Or run it in a dedicated private-cloud environment in the Google Cloud region you choose.

What is the difference between product analytics and web analytics?

Web analytics measures traffic; product analytics measures behavior inside the product over time. Countly does both, across every platform you run.

How is Countly different from Amplitude?

Both provide sophisticated product analytics. The fundamental difference is deployment: Amplitude is delivered as vendor-hosted SaaS, while Countly Enterprise can be self-hosted on your infrastructure. Compare them.

How much does it cost?

Countly Flex starts at $175 per month for up to 5,000 monthly active users, with a 14-day free trial. Countly Enterprise is priced per deployment. Countly Lite is free and open source. See pricing.

Solutions

Related
solutions

The same platform, seen one platform at a time.

All solutions
Use caseWeb analyticsExplore Use caseMobile analyticsExplore Use caseDesktop analyticsExplore Use caseConnected devices & IoTExplore

Product analytics

All your products.
All your data. One Countly.

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