A/B Testing
Power-up Remote Config
Once you set up codeless design variants on your app, test them, and implement the best-performing ones
Co-working features
Align testing with your segmentation and targeting strategies using A/B Testing with other Countly features like Cohorts and Drill.
Informed product decisions
Change your application's behaviors and appearance based on actual usage data and reduce untested guesswork.
Giving even more depth to codeless changes
The A/B Testing feature lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll out the winning variant to all your users. Take advantage of all your default or custom user properties and user actions (such as sessions, views, events, etc.) while building the target audience for your experiment.
A/B Testing proves the hypotheses that shape your product
Enrich your product analytics by combining A/B Testing with…
Cohorts
To better target the users of each test you run.
Heatmaps
To identify which sections of your product attract the least attention.
