Session
Session definitions vary across web, mobile, desktop, and connected devices. Backgrounding an app, crossing midnight, changing campaign source, or remaining inactive may start a new session depending on the tool. Teams should document the rule because session counts, duration, bounce rate, and conversion can change significantly with different logic.
What is Session?
A session is a group of user interactions treated as one continuous visit or period of activity, usually separated by a timeout or explicit start and end rules.
Why it matters
Session definitions vary across web, mobile, desktop, and connected devices. Backgrounding an app, crossing midnight, changing campaign source, or remaining inactive may start a new session depending on the tool. Teams should document the rule because session counts, duration, bounce rate, and conversion can change significantly with different logic.
Example
A web session begins on the first page view and ends after 30 minutes without activity; a later return creates a new session.