Bounce rate
A bounce can indicate that a visitor did not find what they needed, but it can also mean the page answered the question immediately. The exact definition differs across analytics tools, so teams should document what counts as engagement and compare like with like. Bounce rate is most useful when segmented by landing page, traffic source, device, and intent rather than treated as a universal quality score.
What is Bounce rate?
Bounce rate is the percentage of sessions that end after a single page or screen view without a qualifying further interaction.
Why it matters
A bounce can indicate that a visitor did not find what they needed, but it can also mean the page answered the question immediately. The exact definition differs across analytics tools, so teams should document what counts as engagement and compare like with like. Bounce rate is most useful when segmented by landing page, traffic source, device, and intent rather than treated as a universal quality score.
Example
A glossary visitor reads one definition and leaves. That session may count as a bounce even though the page successfully answered the visitor’s question.