Funnel analysis
Funnels help teams quantify conversion between stages such as landing, signup, setup, trial, and purchase. The analysis should define step order, time window, eligibility, repeated actions, and whether users may skip steps. A funnel shows where loss occurs but not necessarily why, so teams often combine it with segmentation, path analysis, session review, surveys, or experiments.
What is Funnel analysis?
Funnel analysis measures how users progress through a defined sequence of steps toward a goal and where they leave the process.
Why it matters
Funnels help teams quantify conversion between stages such as landing, signup, setup, trial, and purchase. The analysis should define step order, time window, eligibility, repeated actions, and whether users may skip steps. A funnel shows where loss occurs but not necessarily why, so teams often combine it with segmentation, path analysis, session review, surveys, or experiments.
Example
A checkout funnel shows that most abandonment happens between entering shipping details and selecting a payment method.