Tracking plan
It translates product questions into an implementation contract for product, engineering, analytics, privacy, and marketing teams. A strong plan defines naming conventions, data types, allowed values, triggering conditions, examples, sensitivity, retention, and validation. It should be versioned and reviewed whenever the product or measurement strategy changes.
What is Tracking plan?
A tracking plan is a governed specification of the events, properties, identities, sources, owners, and rules used to collect analytics data.
Why it matters
It translates product questions into an implementation contract for product, engineering, analytics, privacy, and marketing teams. A strong plan defines naming conventions, data types, allowed values, triggering conditions, examples, sensitivity, retention, and validation. It should be versioned and reviewed whenever the product or measurement strategy changes.
Example
Before building checkout analytics, a team documents each event, when it fires, required properties, platforms, owners, and test cases.