Autocapture

What is Autocapture?

Autocapture is an analytics approach that automatically records common user interactions—such as page views, clicks, form activity, or screen changes—without requiring every event to be defined and coded in advance.

Why it matters

Autocapture can speed up implementation and preserve behavioral data that teams may want to analyze later. It is useful for exploratory analysis, but it should still be governed carefully: automatically collected data can be noisy, may include sensitive fields, and often needs naming, filtering, and validation before it becomes reliable for decision-making. Many teams combine autocapture with explicitly instrumented events for important business actions.

Example

A product team enables autocapture on a new onboarding flow, then later analyzes which buttons and fields users interacted with before abandoning setup.