Event tracking
Each event normally has a name, timestamp, user or device identifier, and properties that describe the context. A strong implementation tracks actions connected to product questions and business outcomes instead of every possible interaction. Event names and properties should follow a documented tracking plan, be validated across platforms, and avoid unnecessary personal or sensitive data.
What is Event tracking?
Event tracking records meaningful user or system actions as structured data so they can be analyzed over time.
Why it matters
Each event normally has a name, timestamp, user or device identifier, and properties that describe the context. A strong implementation tracks actions connected to product questions and business outcomes instead of every possible interaction. Event names and properties should follow a documented tracking plan, be validated across platforms, and avoid unnecessary personal or sensitive data.
Example
When a user completes checkout, the product records a `purchase_completed` event with properties such as order value, currency, and payment method.