Web analytics
It includes traffic sources, visitors, sessions, page and event behavior, funnels, performance, campaigns, and outcomes. Modern web analytics must account for consent, browser restrictions, identity limitations, bots, single-page applications, and server-side activity. Teams should focus on decision-relevant behavior and data quality rather than collecting every possible page interaction.
What is Web analytics?
Web analytics measures how people discover, navigate, use, and convert on websites and browser-based applications.
Why it matters
It includes traffic sources, visitors, sessions, page and event behavior, funnels, performance, campaigns, and outcomes. Modern web analytics must account for consent, browser restrictions, identity limitations, bots, single-page applications, and server-side activity. Teams should focus on decision-relevant behavior and data quality rather than collecting every possible page interaction.
Example
A company analyzes landing-page performance by campaign, device, engagement, signup conversion, and later product activation.