Cohort analysis
Unlike a blended average, cohort analysis preserves the context of when or how users entered the product. It is commonly used for retention, conversion, revenue, and feature adoption. Teams should define cohort membership, observation windows, and eligibility consistently, then compare cohorts exposed to different releases, campaigns, plans, or onboarding experiences.
What is Cohort analysis?
Cohort analysis compares groups of users who share a starting event, time period, or behavior to see how their outcomes change over time.
Why it matters
Unlike a blended average, cohort analysis preserves the context of when or how users entered the product. It is commonly used for retention, conversion, revenue, and feature adoption. Teams should define cohort membership, observation windows, and eligibility consistently, then compare cohorts exposed to different releases, campaigns, plans, or onboarding experiences.
Example
A monthly signup cohort chart shows that users acquired after a redesigned onboarding flow retain better in weeks two through eight.