In-app messaging
Messages may support onboarding, announcements, education, offers, feedback requests, or recovery from errors. Effective in-app messages use behavior, lifecycle stage, and frequency controls to reach the right audience without interrupting core tasks. Teams should measure downstream behavior, not only impressions or clicks, and provide dismissal and accessibility controls.
What is In-app messaging?
In-app messaging delivers contextual messages to users while they are actively using a website, app, or digital product.
Why it matters
Messages may support onboarding, announcements, education, offers, feedback requests, or recovery from errors. Effective in-app messages use behavior, lifecycle stage, and frequency controls to reach the right audience without interrupting core tasks. Teams should measure downstream behavior, not only impressions or clicks, and provide dismissal and accessibility controls.
Example
A user who creates a first dashboard sees a short message explaining how to share it with teammates.