Engagement rate
The formula varies by channel and product, so the qualifying interactions and denominator must be explicit. A website may define engagement by time, multiple views, or conversion; a product may use core feature actions; a campaign may use clicks or replies. Engagement rate becomes more meaningful when connected to user value and segmented by audience, source, and lifecycle stage.
What is Engagement rate?
Engagement rate is the percentage of a defined audience that performs one or more qualifying interactions during a chosen period.
Why it matters
The formula varies by channel and product, so the qualifying interactions and denominator must be explicit. A website may define engagement by time, multiple views, or conversion; a product may use core feature actions; a campaign may use clicks or replies. Engagement rate becomes more meaningful when connected to user value and segmented by audience, source, and lifecycle stage.
Example
If 8,000 of 20,000 active users perform at least one core collaboration action during the week, the weekly core-engagement rate is 40%.