Surveys
Surveys can produce quantitative scores and qualitative comments, including zero-party data that users intentionally provide. Quality depends on clear wording, neutral options, appropriate timing, sampling, response rate, and avoiding excessive length. Teams should connect responses to behavioral context when permitted and treat stated intention as different from observed behavior.
What is Surveys?
Surveys are structured sets of questions used to collect reported opinions, experiences, intentions, characteristics, or preferences from respondents.
Why it matters
Surveys can produce quantitative scores and qualitative comments, including zero-party data that users intentionally provide. Quality depends on clear wording, neutral options, appropriate timing, sampling, response rate, and avoiding excessive length. Teams should connect responses to behavioral context when permitted and treat stated intention as different from observed behavior.
Example
After a user completes a workflow, a short survey asks about effort and includes an optional open-text explanation.