Push notification
Push can deliver timely alerts, reminders, updates, or personalized prompts. Effective programs require permission, relevant triggers, frequency control, time-zone awareness, deep links, and measurement of downstream behavior. Delivery and open rates can be affected by operating-system policies and user settings, so teams should avoid treating a sent notification as guaranteed exposure.
What is Push notification?
A push notification is a message sent by an app or website to a user’s device through a platform notification service, often when the app is not open.
Why it matters
Push can deliver timely alerts, reminders, updates, or personalized prompts. Effective programs require permission, relevant triggers, frequency control, time-zone awareness, deep links, and measurement of downstream behavior. Delivery and open rates can be affected by operating-system policies and user settings, so teams should avoid treating a sent notification as guaranteed exposure.
Example
A delivery app sends an opted-in customer a real-time notification when the courier is approaching, linking directly to order tracking.