Path analysis
Unlike a predefined funnel, path analysis is exploratory and can reveal unexpected routes, loops, dead ends, and common next actions. Results depend on event quality, session or time-window rules, and how repeated or background events are handled. Analysts should segment paths and focus on a clear question because unrestricted path diagrams can become noisy.
What is Path analysis?
Path analysis examines the ordered sequence of events or screens users follow before or after a selected point.
Why it matters
Unlike a predefined funnel, path analysis is exploratory and can reveal unexpected routes, loops, dead ends, and common next actions. Results depend on event quality, session or time-window rules, and how repeated or background events are handled. Analysts should segment paths and focus on a clear question because unrestricted path diagrams can become noisy.
Example
Starting from a failed payment event, a team analyzes what users do next and finds many return to edit billing details before trying again.