Weekly Active Users (WAU)
WAU is useful when meaningful usage is expected several times a week rather than daily. Teams should define the activity, week boundaries, time zone, and identity method, then keep them stable. WAU can be compared with DAU and MAU to understand frequency and with cohorts and retention to understand whether the audience is durable.
What is Weekly Active Users (WAU)?
Weekly Active Users (WAU) is the number of distinct users who perform the defined active behavior within a calendar week or rolling seven-day period.
Why it matters
WAU is useful when meaningful usage is expected several times a week rather than daily. Teams should define the activity, week boundaries, time zone, and identity method, then keep them stable. WAU can be compared with DAU and MAU to understand frequency and with cohorts and retention to understand whether the audience is durable.
Example
A project-management tool counts users who create, update, or comment on a task at least once during the week.