Customer Experience
Customer Journey KPIs You Must Know

Last updateD on

March 22, 2022
Countly Team
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The KPIs that apply to each product are as different as products come. There are infinite variables that come into play when determining what exactly a KPI should be.

Because these KPIs are centered around customer journeys, they are all user-based and purposely omit technical-based KPIs (such as crashes or errors).

In many articles from our Blog, we have covered what makes a strategy a good one when understanding and choosing relevant metrics to form KPIs based on product analytics. In this article, we explore the KPIs crucial to creating a satisfying and engaging customer journey.

Given the multiplicity of metrics that can build your KPIs, we will be breaking them down based on AARRR stages, namely:

  1. Acquisition
  2. Activation
  3. Retention
  4. Referral
  5. Revenue

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Business Strategies
Customer Journey
KPI
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