The Customer Journey KPIs You Need to Know

The KPIs that apply to each product are as different as products come. There are infinite variables that come into play when determining what exactly a KPI should be.

Because these KPIs are centered around customer journeys, they are all user-based and purposely omit technical-based KPIs (such as crashes or errors).

In many articles from our Blog, we have covered what makes a strategy a good one when understanding and choosing relevant metrics to form KPIs based on product analytics. In this article, we explore the KPIs crucial to creating a satisfying and engaging customer journey.

Given the multiplicity of metrics that can build your KPIs, we will be breaking them down based on AARRR stages, namely:

1. Acquisition
2. Activation
3. Retention
4. Referral
5. Revenue