Sign in

Profiles

Everyone you track,
and everything they did

A profile is each person, vehicle or device you track, with who they are now and everything they ever did. Any count in Countly opens onto the profiles behind it, and the same profiles are the audiences your cohorts, journeys and campaigns reach.

In this demo car app, each profile is a vehicle: who it is on the right, and every session and event it recorded over the dates above.

Part of analytics

One profile,
three layers

Everything Countly records arrives from a device and lands on a profile. Anonymous at first, identified when your app says who it is, and merged into one when the same person turns up on a second device.

Now

Who they are

Identity, device, location, acquisition and your own custom properties, as they are today. When a value changes, the old one stays visible as what it was before.

Name ·Plan ·App version ·Country ·UTM source

Lifetime

Their history in numbers

When they were first and last seen and how much they have done, with purchases and campaign attribution where you record them.

Activity snapshot ·Purchases ·Campaigns

Every moment

Everything they did

Every session and event on a timeline and in a stream, each with the values it carried at the time. Click a session to see exactly that visit.

Sessions ·Events ·Views ·Crashes

Support, product, success

From a name
to the whole story

A support ticket starts with a name or an email. A profile turns it into what that person actually experienced, with timestamps, without asking anyone.

  1. 01

    Search

    A name, an email, a user id, or the device id from a crash report or a support tool.

  2. 02

    Read the timeline

    How active they have been, and when that changed.

  3. 03

    Open a visit

    Click a session and the stream narrows to what happened in it, with the values each event carried.

  4. 04

    Check the tabs

    Feedback they gave, crashes that hit them, the cohorts and experiments they are in, and their consents, on one page.

Audiences

Rules for audiences that change.
Lists for the ones that don’t.

Cohorts recompute as behavior changes. Profile groups hold the sets no rule can express: beta testers, founding customers, the profiles an incident touched.

CohortProfile group
Who is in itEveryone who matches a rule you writeThe profiles you put in it
How it changesOn its own, as people start or stop matchingOnly when someone adds or removes members
How you fill itProfile properties and behaviorSelect rows in the list, or paste or upload ids
Where it worksFilters, Drill breakdowns, and as an audience for engagementFilters, Drill breakdowns and cohort pickers, next to cohorts

Works with

Profiles, with the
rest of Countly

Every feature reads the same live data, so an answer in Profiles doesn’t stop there. These are the handoffs built in.

All features
Drill

Open the profiles behind any count and carry the query into the list. Profile properties and groups are breakdowns in Drill.

Open Funnels

A step’s count opens the exact profiles behind it, as a funnel audience.

Open Cohorts

Filter the list by membership, see each profile’s cohorts with when it joined and left, and use profile properties in a cohort’s rule.

Open Crashes & Errors

A profile’s Crashes tab shows what hit them, and a crash’s device id finds the profile.

Open Surveys

The feedback, NPS answers and ratings a person gave, on their profile.

Open Compliance Hub

Each profile’s consents on its own tab. Export or purge a profile from Compliance Hub.

Open Data Manager

Set when a custom property expires, and the profile shows when it lapses.

Open Dashboards

Put the list you filtered on a board as a profiles widget.

Open

Data ownership

The most personal data you hold,
on servers you choose

A profile is a person’s identity and history in one place. Deleting one removes the profile, its properties and everything it recorded, permanently: the right answer to a removal request.

Data privacy
AspectFlexEnterprise
EnvironmentDedicated single-tenant instanceYour cloud, your data center or air-gapped
Data residencyThe Google Cloud region you chooseWherever you deploy, including air-gapped networks
Vendor accessOperated by Countly; access limited, granted by you and loggedNo default access
ISO 27001Certified
ISO 27017Certified
ISO 27018Certified
SOC 2Type II examined
TISAX®Participant*

*Countly Ltd. is a TISAX® Participant. TISAX® is a registered trademark of and governed by ENX Association. Learn more at enx.com/tisax

Try it

Every feature.
One data layer.

Start free trialAll features