Track and report installation or referral sources of users.
Know where your users are coming from and how they got to start interacting with your product.
Find out the searched terms that led visitors to your web application.
Determine which are the mobile stores where your app is listed that are bringing the highest number of new users.
This feature allows you, in mobile applications, to compare the user's activity inside your application segmented by the installation source. This is especially useful for Android since there are many different stores available.
Meanwhile, in web applications, this feature collects the URLs from where users came from and will also try to parse search keywords if users came from a search engine.