Event
Events are the basic units of behavioral analytics. A useful event represents something that happened, while properties describe its context. Teams should use clear action-oriented names and avoid duplicate events that represent the same behavior differently across platforms. Events may be generated by users, applications, servers, or connected devices.
What is Event?
An event is a timestamped record of an action or occurrence in a digital product, such as a page view, purchase, search, error, or feature use.
Why it matters
Events are the basic units of behavioral analytics. A useful event represents something that happened, while properties describe its context. Teams should use clear action-oriented names and avoid duplicate events that represent the same behavior differently across platforms. Events may be generated by users, applications, servers, or connected devices.
Example
A collaboration app records `project_created` when a user creates a project and attaches properties for project type, plan, and platform.