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Content Builder

Design and manage rich, personalized in-app content and notifications without touching a single line of code.
Included in Countly Flex
Included in Countly Enterprise

Visual drag-and-drop editor

Create high-converting in-app messages, surveys, and alerts using a intuitive visual builder. Customize every element, from layout and colors to buttons and images—to match your brand perfectly.

Personalization at scale

Use user properties and behavioral data to dynamically inject personalized text, such as names or specific product interests, directly into your messages to drive higher engagement.

Centralized content hub

Manage all your engagement assets in one place. Save templates, version your designs, and quickly deploy updated content across multiple Journeys or Push campaigns.

Bridge the gap between design and delivery

Content Builder is the creative engine behind Countly’s engagement features. It empowers marketing and product teams to create sophisticated, responsive UI elements that feel like a native part of the application.

Engage with precision: High-impact use cases

Dynamic onboarding screens

Create beautiful multi-step “Welcome” slides that introduce new users to your app’s core value proposition.

Urgent system alerts

Rapidly deploy critical in-app notifications—like maintenance windows or version updates—across your entire user base.

Targeted promotional banners

Build high-impact promotional visuals for specific cohorts, such as offering a discount only to “at-risk” users.

Enrich your product analytics by combining Drill with…

Journeys

Push Notifications

Resources related to the Content Builder feature

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A whole new way to grow your product
is here.